A neoturis partner, he formally has worked for the Espírito Santo Group as well as Deloitte Consulting where he was a senior consultant for strategy and operations for the Tourism and Leisure Sector unit. Among the examples of areas of past relevant experience are his participation in the development of business strategies in the tourism sector for a number of Portuguese firms. Also of note is his international experience in helping the Sol Melia group to develop a new business strategy to take advantage of a changing market and his role in due diligence in conjunction with the acquisition of the German hotel chain Astron by the NH Hotels group.
In Portugal, he has worked on projects for many firms including the Sonae group, the Espirito Santo Bank, the Banco Português de Negócios commercial bank and Pestana. Public sector clients included in particular the Portuguese Tourist Board and the Ministry of Economics, for whom a number of studies covered regional tourist markets.
His academic background includes a degree in Tourist Enterprises Business Administration (granted by the Institute for Hotel Management and Tourism in Estoril) and a post-graduate degree in Property Management and Finance from the ISCTE business studies institute. He is also currently studying law at Lisbon’s Universidade Nova.
neoturis
neoturis (www.neoturis.com) is a business and market strategy consulting firm focusing on the tourism, leisure and entertainment industry. Established in November of 2000, it is our objective to solely focus on providing support to firms and bodies (both private and public) active in the sector.
We have provided support not just to public bodies and the principal national market players and investors in the sector, but also to those firms and entrepreneurs who consider the sector to be key to their investment portfolios and activities. And while neoturis stays focused on solely the tourism, leisure and entertainment business, it does so keeping a firm overview of all aspects of our client’s markets.
neoturis is one of the firms comprising Salon, an international network of consulting firms specializing in the tourism and leisure market.
In Portugal, he has worked on projects for many firms including the Sonae group, the Espirito Santo Bank, the Banco Português de Negócios commercial bank and Pestana. Public sector clients included in particular the Portuguese Tourist Board and the Ministry of Economics, for whom a number of studies covered regional tourist markets.
His academic background includes a degree in Tourist Enterprises Business Administration (granted by the Institute for Hotel Management and Tourism in Estoril) and a post-graduate degree in Property Management and Finance from the ISCTE business studies institute. He is also currently studying law at Lisbon’s Universidade Nova.
neoturis
neoturis (www.neoturis.com) is a business and market strategy consulting firm focusing on the tourism, leisure and entertainment industry. Established in November of 2000, it is our objective to solely focus on providing support to firms and bodies (both private and public) active in the sector.
We have provided support not just to public bodies and the principal national market players and investors in the sector, but also to those firms and entrepreneurs who consider the sector to be key to their investment portfolios and activities. And while neoturis stays focused on solely the tourism, leisure and entertainment business, it does so keeping a firm overview of all aspects of our client’s markets.
neoturis is one of the firms comprising Salon, an international network of consulting firms specializing in the tourism and leisure market.
General Secretary of the Federation of Equestrian Tourism
He started riding at the age of 8 years in the oldest roman club, where he trained with the two D’Inzeo brothers and later with Graziano Mancinelli all three future famous Olympic gold medals for Italy.
Civil consulting engineer. Organizer for 15 years of the most prestigious Italian horse jumping event, the CSIO of Piazza di Siena, Rome.
Since 1968 dedicated to Equestrian Tourism.
President for 18 years of the regional E.T. Committee and for 20 years also Vice President of the Italian National E.T. Federation (ONTE). Founder of Archeologia a Cavallo (Archaeology on horse back) has rediscovered many old Etruscan and Roman roads as Via Clodia, Falisca Amerina, Old Cassia, Cerveteri-Veio and the most famous Appia Antica,
“The Queen of all Roads” which he rode 600 kilometres from Rome to Brindisi. Has also organized and participated in many important riding events for the city of Rome as well as the relay of carrying the FEI flag from Lausanne, to Rome for the opening of WEG 1998.
Among his many riding journey in Italy and abroad, one of the most memorable and exacting is the crossing of Alps and the Massif Central towards the French Equirando 2002 in Chalon sur Saone 40 days, 1000 km, also close to 3000 m. of high.
Last summer he crossed Italy from one sea to the other and now is planning to traverse Sardinia.
Author of articles and booklets regarding, promotion and teaching of Equestrian Tourism.
He started riding at the age of 8 years in the oldest roman club, where he trained with the two D’Inzeo brothers and later with Graziano Mancinelli all three future famous Olympic gold medals for Italy.
Civil consulting engineer. Organizer for 15 years of the most prestigious Italian horse jumping event, the CSIO of Piazza di Siena, Rome.
Since 1968 dedicated to Equestrian Tourism.
President for 18 years of the regional E.T. Committee and for 20 years also Vice President of the Italian National E.T. Federation (ONTE). Founder of Archeologia a Cavallo (Archaeology on horse back) has rediscovered many old Etruscan and Roman roads as Via Clodia, Falisca Amerina, Old Cassia, Cerveteri-Veio and the most famous Appia Antica,
“The Queen of all Roads” which he rode 600 kilometres from Rome to Brindisi. Has also organized and participated in many important riding events for the city of Rome as well as the relay of carrying the FEI flag from Lausanne, to Rome for the opening of WEG 1998.
Among his many riding journey in Italy and abroad, one of the most memorable and exacting is the crossing of Alps and the Massif Central towards the French Equirando 2002 in Chalon sur Saone 40 days, 1000 km, also close to 3000 m. of high.
Last summer he crossed Italy from one sea to the other and now is planning to traverse Sardinia.
Author of articles and booklets regarding, promotion and teaching of Equestrian Tourism.
Ricardo Gonçalves started his professional activity in 1997, at the Deloitte’s consulting department. Currently he is manager at the Travel, Tourism & Leisure Division.
• University degree in Economics, Post graduation in Financial Analysis and Master in “Leisure Business Management”.
• Became a member of Deloitte’s regular staff in 1997. In his first years of activity he developed several studies related to investment projects, applications to EU-funds, economic and financial feasibility studies, market surveys, business evaluations and strategic development plans for several sectors.
• His main clients include: Grupo Pestana (M&J Pestana e Pousadas de Portugal), Grupo Espírito Santo (ES Viagens e Hotéis Tivoli), Grupo Solverde, Estoril Sol, Amorim Turismo, Hotéis Fénix, Inatel, Football Club FC Porto, Turismo de Portugal, Associação de Turismo de Lisboa, Associação de Promoção Turística da Madeira and Secretaria Regional de Turismo da Madeira.
• He has developed several market studies to support the establishment of several Portuguese companies in the following markets: Spain, France, Hungary, Angola, São Tomé & Príncipe and Brazil.
• Between 2000-2001 he took part in the evaluation of companies pertaining to the tourism, real estate, textile and wine sector.
• Diagnosis of the market situation of several tourism companies.
• Coordination of the drafting work of the publication “Anuários das Finanças do Futebol Profissional”, during several sport seasons, in partnership with the Sociedade Vicra Desportiva and the Portuguese League of Professional Football (LPFP).
• Coordination of the drafting work of the publication “Estudo Global sobre o Futebol em Portugal”, which was carried out for the Portuguese League of Professional Football (LPFP).
• Coordination of the 3 editions of the Portuguese Tourism Award (2005, 2006 e 2007).
• Participation in the preparation of several marketing strategic plans, such as the IBATUR’s plan for the Balearic Islands, the Consejería de Turismo del Gobierno de Canárias’ plan for the Canary Islands (2007), the Adeliaçor’s plan for the Triangle Islands (2007), as well as in several communication plans for the Spanish (2005), French (2006) and Portuguese (2007) markets, which were developed by the Madeira Promotion Association and by the Madeira Regional Tourism Directorate for Tourism.
• Since 2001 he works at the Deloitte’s Travel, Tourism & Leisure Division in Madrid, having carried out several studies, such as:
- “The actual cost of the emission of a flight ticket” on behalf of the “Cúpula Asociativa de las Agencias de Viajes de España (CAAVE)” and the “Associação Portuguesa das Agências de Viagens e Turismo” (APAVT), with the aim of contributing to the negotiation process with international airlines.
- Marketing plan for the Balearic Islands on behalf of IBATUR, consisting in the preparation of the Marketing-Audit regarding the current tourism situation in the 4 islands (Mallorca, Menorca, Ibiza and Formentera), as well as in the competiting travel destinations; definition of the main product / market / channel strategies; definition of the image and market positioning strategy; definition of action plans and design of the operational marketing plan.
- Trade marks’ plan for the Balearic Islands: market segmentation and improvement of the regional tourism quality.
- Preparation of the Spanish Wine Route, consisting in the definition of self-regulation standards, analysis of the potential demand, identification of the current situation of the main grape and wine producing destinations and definition of the “Spanish Wine Route” product.
- Strategic Action Plan for Gran Canaria (2003-07).
- Consolidation of the quality control system for the Spanish camping parks, consisting in: draft of a quality standard, definition of the self-evaluation system, preparation of the preliminary auditing process in order to identify the corresponding potential capacity for being granted with the Tourism Quality “Label”.
- Several market surveys for the hotel sector in Spain, France, Morocco, Angola and São Tomé & Príncipe, in order to promote the internationalisation of several hotel chains.
- Several market surveys within the Golf sector in Portugal, Spain and France;
- Support to the Amorím Natureza SGPS’s wine tourism (enoturismo) investment project, regarding the supply of new tourism products by the wine-producer “Quinta Nova”, located in Sabrosa, and the Burmester Port wine Caves, located in Vila Nova de Gaia;
- Economic and financial feasibility study regarding the construction of a leisure centre dedicated to the automobile theme – Automobile Museum – on behalf of a group of private investors in the North of Portugal;
- Economic and financial feasibility study on behalf of the “Centro Náutico de Alto Rendimento” of the city Montemor-o-Velho;
- Diagnosis of the adaptation capacity of tourism and leisure infra-structures located in the North of Portugal and Galicia to tourists with limited mobility;
- Economic and financial feasibility study on behalf of the Quinta do Lago Resort (Algarve), to be operated in a timesharing scheme;
- Feasibility study regarding the setting up of a regional tourism promotion agent for the Oporto metropolitan area;
- Communication plan for Madeira aiming at the Spanish and French markets;
- Communication plan for Madeira aiming at the domestic market;
- Development of a new approach to tourism in Lisbon on behalf of the Lisbon Tourism Association;
- Feasibility study regarding the construction of a Spa in Estoril (Lisbon) on behalf of one of the main Portuguese tour operator groups;
- Market and feasibility study regarding the construction of hotel and spa facilities in Santa Comba Dão (Central Region) on behalf of the local administration;
- Several studies in the field of revenue management within domestic hotel groups during 2006 and 2007.
- Concept and feasibility market survey regarding the development of a new market position of Rural Tourism in Portugal, on behalf of the Portuguese Farmers’ Confederation (CAP);
- Strategic plan aiming at the establishment of the Pestana Group in the Spanish market (2006);
- Coordinator for Portugal of the Pegasus Project within the Interreg Programme – “Equestrian Tourism. A current reality and a promising future for businesses and populations” (2006);
- Several market studies on behalf of the Pestana Pousadas Group, to support decisions of investment in the existing network (2005, 2006 and 2007);
- Market, concept and feasibility study regarding the development of a horse and equestrian tourism dedicated resort in the Region of Lisbon and Tagus Valley (2007);
- Business Plan regarding the development of a Transeuropean platform to promote the marketing activities of small hotel units, namely of those located in the rural areas (2007);
- Strategic plan for the Triangle (Azorean) islands (Faial, Pico and S.Jorge) on behalf of Adeliaçor (2007);
- Strategic Plan for the Canary Islands on behalf of the “Consejería de Turismo del Gobierno de Canárias” (2007).
- Study regarding the airport operation concept to be developed at the Oporto’s Francisco Sá Carneiro Airport (January and February 2008);
- Diagnosis of the marketing activities performance of the Sana Hotels Group (January and February 2008);
• Guest-speaker in several conferences related to economic subjects held in Portugal and Spain.
• Publication of several articles in the main Portuguese daily newspapers.
• Publication of some articles in specialized tourism magazines.
• Lecturer at the Department of Economics of the Oporto’s University – Post Graduation in Tourism and Hotel Management.
• University degree in Economics, Post graduation in Financial Analysis and Master in “Leisure Business Management”.
• Became a member of Deloitte’s regular staff in 1997. In his first years of activity he developed several studies related to investment projects, applications to EU-funds, economic and financial feasibility studies, market surveys, business evaluations and strategic development plans for several sectors.
• His main clients include: Grupo Pestana (M&J Pestana e Pousadas de Portugal), Grupo Espírito Santo (ES Viagens e Hotéis Tivoli), Grupo Solverde, Estoril Sol, Amorim Turismo, Hotéis Fénix, Inatel, Football Club FC Porto, Turismo de Portugal, Associação de Turismo de Lisboa, Associação de Promoção Turística da Madeira and Secretaria Regional de Turismo da Madeira.
• He has developed several market studies to support the establishment of several Portuguese companies in the following markets: Spain, France, Hungary, Angola, São Tomé & Príncipe and Brazil.
• Between 2000-2001 he took part in the evaluation of companies pertaining to the tourism, real estate, textile and wine sector.
• Diagnosis of the market situation of several tourism companies.
• Coordination of the drafting work of the publication “Anuários das Finanças do Futebol Profissional”, during several sport seasons, in partnership with the Sociedade Vicra Desportiva and the Portuguese League of Professional Football (LPFP).
• Coordination of the drafting work of the publication “Estudo Global sobre o Futebol em Portugal”, which was carried out for the Portuguese League of Professional Football (LPFP).
• Coordination of the 3 editions of the Portuguese Tourism Award (2005, 2006 e 2007).
• Participation in the preparation of several marketing strategic plans, such as the IBATUR’s plan for the Balearic Islands, the Consejería de Turismo del Gobierno de Canárias’ plan for the Canary Islands (2007), the Adeliaçor’s plan for the Triangle Islands (2007), as well as in several communication plans for the Spanish (2005), French (2006) and Portuguese (2007) markets, which were developed by the Madeira Promotion Association and by the Madeira Regional Tourism Directorate for Tourism.
• Since 2001 he works at the Deloitte’s Travel, Tourism & Leisure Division in Madrid, having carried out several studies, such as:
- “The actual cost of the emission of a flight ticket” on behalf of the “Cúpula Asociativa de las Agencias de Viajes de España (CAAVE)” and the “Associação Portuguesa das Agências de Viagens e Turismo” (APAVT), with the aim of contributing to the negotiation process with international airlines.
- Marketing plan for the Balearic Islands on behalf of IBATUR, consisting in the preparation of the Marketing-Audit regarding the current tourism situation in the 4 islands (Mallorca, Menorca, Ibiza and Formentera), as well as in the competiting travel destinations; definition of the main product / market / channel strategies; definition of the image and market positioning strategy; definition of action plans and design of the operational marketing plan.
- Trade marks’ plan for the Balearic Islands: market segmentation and improvement of the regional tourism quality.
- Preparation of the Spanish Wine Route, consisting in the definition of self-regulation standards, analysis of the potential demand, identification of the current situation of the main grape and wine producing destinations and definition of the “Spanish Wine Route” product.
- Strategic Action Plan for Gran Canaria (2003-07).
- Consolidation of the quality control system for the Spanish camping parks, consisting in: draft of a quality standard, definition of the self-evaluation system, preparation of the preliminary auditing process in order to identify the corresponding potential capacity for being granted with the Tourism Quality “Label”.
- Several market surveys for the hotel sector in Spain, France, Morocco, Angola and São Tomé & Príncipe, in order to promote the internationalisation of several hotel chains.
- Several market surveys within the Golf sector in Portugal, Spain and France;
- Support to the Amorím Natureza SGPS’s wine tourism (enoturismo) investment project, regarding the supply of new tourism products by the wine-producer “Quinta Nova”, located in Sabrosa, and the Burmester Port wine Caves, located in Vila Nova de Gaia;
- Economic and financial feasibility study regarding the construction of a leisure centre dedicated to the automobile theme – Automobile Museum – on behalf of a group of private investors in the North of Portugal;
- Economic and financial feasibility study on behalf of the “Centro Náutico de Alto Rendimento” of the city Montemor-o-Velho;
- Diagnosis of the adaptation capacity of tourism and leisure infra-structures located in the North of Portugal and Galicia to tourists with limited mobility;
- Economic and financial feasibility study on behalf of the Quinta do Lago Resort (Algarve), to be operated in a timesharing scheme;
- Feasibility study regarding the setting up of a regional tourism promotion agent for the Oporto metropolitan area;
- Communication plan for Madeira aiming at the Spanish and French markets;
- Communication plan for Madeira aiming at the domestic market;
- Development of a new approach to tourism in Lisbon on behalf of the Lisbon Tourism Association;
- Feasibility study regarding the construction of a Spa in Estoril (Lisbon) on behalf of one of the main Portuguese tour operator groups;
- Market and feasibility study regarding the construction of hotel and spa facilities in Santa Comba Dão (Central Region) on behalf of the local administration;
- Several studies in the field of revenue management within domestic hotel groups during 2006 and 2007.
- Concept and feasibility market survey regarding the development of a new market position of Rural Tourism in Portugal, on behalf of the Portuguese Farmers’ Confederation (CAP);
- Strategic plan aiming at the establishment of the Pestana Group in the Spanish market (2006);
- Coordinator for Portugal of the Pegasus Project within the Interreg Programme – “Equestrian Tourism. A current reality and a promising future for businesses and populations” (2006);
- Several market studies on behalf of the Pestana Pousadas Group, to support decisions of investment in the existing network (2005, 2006 and 2007);
- Market, concept and feasibility study regarding the development of a horse and equestrian tourism dedicated resort in the Region of Lisbon and Tagus Valley (2007);
- Business Plan regarding the development of a Transeuropean platform to promote the marketing activities of small hotel units, namely of those located in the rural areas (2007);
- Strategic plan for the Triangle (Azorean) islands (Faial, Pico and S.Jorge) on behalf of Adeliaçor (2007);
- Strategic Plan for the Canary Islands on behalf of the “Consejería de Turismo del Gobierno de Canárias” (2007).
- Study regarding the airport operation concept to be developed at the Oporto’s Francisco Sá Carneiro Airport (January and February 2008);
- Diagnosis of the marketing activities performance of the Sana Hotels Group (January and February 2008);
• Guest-speaker in several conferences related to economic subjects held in Portugal and Spain.
• Publication of several articles in the main Portuguese daily newspapers.
• Publication of some articles in specialized tourism magazines.
• Lecturer at the Department of Economics of the Oporto’s University – Post Graduation in Tourism and Hotel Management.
